The new portable AI companion charm combines emotional interaction, personalized growth, and trend-forward design.

Shenzhen, China, 9th Jan 2026 – Hugbibi, an emotional companion technology brand focused on affective computing and intelligent interaction, announced that it will introduce Joobie, its new AI-powered emotional companion charm, at CES 2026 in Las Vegas. 

The unveiling marks the company’s first global product debut and signals its entry onto the international consumer technology stage with a product designed to blend emotional intelligence, portability, and contemporary design.

Hugbibi positions Joobie as an on-the-go emotional companion that moves beyond traditional smart toys by focusing on long-term emotional engagement and adaptive personality development.

Joobie is a pocket-sized plush AI companion charm created to provide emotional interaction and companionship throughout daily life. Designed for use across travel, work, and home environments, the product combines lightweight construction and visual appeal with embedded artificial intelligence. 

At the core of Joobie is Hugbibi’s proprietary on-device multimodal perception system, paired with a brain-inspired emotional decision-making model. The system enables Joobie to react in real-time to inputs, including sound, touch, and motion.

This product supports 22 emotions and 16 personality types, which are capable of expressing various granularities of emotions and behaviors.

Joobie continuously interacts with users throughout its life, and based on that lifestyle, it develops a specific and observable personality. The emotional reactions of the companion develop dynamically, based on interaction patterns, so that each instance can mirror a user’s own unique history of social engagement.

These modes of interaction are enabled by an integrated, multi-scenario logic system, which is used to adjust Joobie’s emotional behaviour according to the situation or place in which it happens.

Joobie can be held with paws, stroked, or tapped lightly. Moreover, the product has proactive wake-up and environmental perception capabilities to respond proactively according to changes in the environment.

A companion mobile application extends Joobie’s functionality by allowing users to check the device’s emotional status, track personality growth, manage virtual outfit changes, and access social interaction features. The app is designed to support both individual engagement and community-based interaction, forming part of Hugbibi’s broader product ecosystem.

The product follows a “standardized core mechanism plus diverse appearances” design framework, enabling interchangeable plush clothing and encouraging user co-creation. Moreover, NFC-enabled outfits can enhance Joobie’s emotional and personality responses. This approach supports the development of a plush clothing economy and allows users to personalize Joobie’s appearance while maintaining consistent internal functionality.

Hugbibi views this design strategy as a foundation for scalable product development and sustained user engagement.

More than just a single device, Joobie is the first step in Hugbibi’s AI companion designer toy ecosystem. The company is planning to grow the ecosystem with physical accessories that can be customized, digital interaction capabilities, and app-based social experiences designed to build long-term emotional connection and creative engagement among users.

Joobie will have a global premiere at the CES 2026 exhibition in Las Vegas in January and hit store shelves for sale in China in March 2026. Hugbibi will progressively spread to overseas markets such as North America and Japan on the basis of its home market.

About Hugbibi

Hugbibi is an emotional companion technology company with a mission of developing and distributing  AI products that harmonise affective computing with convenient, daily design. Through the combination of hardware innovation, intelligent software systems, and community-driven ecosystems, Hugbibi aims to explore how emotional intelligence may be given significant expression in technology related to daily life.

Media Contact

Organization: Hugbibi

Contact Person: Yaqin Yang

Website: https://hugbibi.com/

Email: Send Email

City: Shenzhen

Country:China

Release id:40007

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